MEDIA RELEASE

KAILUA-KONA —Aloha Kona Coffee was awarded best label in the Keauhou Resort Kona Coffee Label & Website Competition while www.konarainforest.com took the top honors in the Web site category.

A total of 150 entries competed in the two divisions last month in the Keauhou Resort Kona Coffee Label & Website Competition for cash prizes and awards valued at more than $3,000.

Winning Kona coffee labels must promote 100% Kona coffee, use art or graphics, express the message clearly and comply with the Hawaii State label laws.

“The design goal for our label was to create a simple image focusing on our Kona coffee trees and mount Hualalai,” said Dana Leong, owner & designer, Aloha Kona Coffee.

The Web sites were similarly judged, and were also required to be dedicated to the promotion of Kona coffee only, have a strong identification to Kona and provide for a simple, secure ordering process.

Web site winner Dawn Barnes of Kona Rainforest said, “Winning the Web site contest really means a lot to us as about 50% of our sales come through our Web site.”

2008 Kona Coffee Label Winners

1st place:

Aloha Kona Coffee
Owner: Dana & Mark Leong
Designer: Dana Leong & Soe Ota

2nd place:

Pua Kea
Owner: Joan & George Prater
Designer: Joan Prater

3rd place, Tie

Sweet Spirit Farms
Owner: Deb Sims
Designer: Karen Valentine

Kahula Farms
Owner: Beverly White
Designer: Jas Martin

Sponsors’ Award:

Arianna Farms
Owner: Sharon & Robert Wood
Designer: Wood & Wood Graphics

2008 Kona Coffee Website Winners

1st place:

www.konarainforest.com
Owner: Robert & Dawn Barnes
Designer: Dux, Chris & Allan Miller

2nd place:

www.makahikifarms.com
Owner: Jonathan & Nancy Sechrist
Designer: Karen Spachner and Nancy Sechrist

3rd place:

www.imaginekona.com
Owner: Mario Ochoa
Designer: Mark Miller

Sponsors’ Award:

www.cornwellcoffee.com
Owner: Dan Hubbard
Designer: Kilauea Web Works

— Find out more:
Kona Coffee Cultural Festival: www.konacoffeefest.com