MEDIA RELEASE
The world’s premier festival celebrating hula – the Merrie Monarch Festival – now has a world-class Web site showcasing its culture, people and artistry for fans of hula worldwide.
The Merrie Monarch Festival begins this week with the legendary, sold-out hula competition taking place April 8-10 at Edith Kanakaole Tennis Stadium in Hilo. A link to the live television broadcast of the competition on KFVE-TV can be accessed via the Merrie Monarch Web site.
Funded by Hawaiian Airlines and developed by The Kukui Media Group and Design Logix, the new Web site is rich with captivating content, including vivid imagery in video and photos, plus historical and contemporary information to tell the story of the Merrie Monarch Festival and the people perpetuating Hawaii’s tradition of cultural expression through dance.
Mark Dunkerley, Hawaiian’s president and CEO, commented, “Hawaiian Airlines is proud of its longstanding support for the Merrie Monarch Festival and we wanted to help the Festival expand its reach to fans of hula and Hawaii’s culture around the world. We are confident this new Web site will help inspire new generations of followers worldwide.”
Roland Yamamoto, the Web site’s producer, added, “Our intent was to create an engaging Web site that is true to the Merrie Monarch Festival and serves the hula community. By celebrating the hula, we feel that we are only following the vision of the Festival’s leader, the late Auntie Dottie Thompson.”
An impressive feature of the Merrie Monarch’s new Web site is an array of backstage videos showing the practice and discipline that goes into the art of hula.
New photos and videos will be added throughout the Festival week that will complement photos from past hula competitions, information about the Festival’s roots and past winners, and a selection of available Merrie Monarch products, such as the 2010 Festival DVD, T-shirts, posters, and programs.
— Find out more:
www.merriemonarch.com
HawaiianAirlines.com
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